This week on The Lede …
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44 Must Read Resources on Content Marketing
We could wrap The Lede this week with this link alone. Broken up into useful categories like “How To Spread Your Content”, “ROI of Content Marketing”, and “Content Marketing Ideas”, Mr. Work and Mr. Siu will keep you reading and learning for a good week. At least.
10 Reasons Why We Love Making [and Reading] Lists
Another great list on why we love lists. As Mr. Clark would say, “Metafabulous”. Though it continues to be despised, maligned, and reviled by those concerned more with their pseudointellectual pedigrees than with what actually works in human communication, the humble list carries on. It’s been a faithful literary workhouse for thousands of years, and will continue to be until the day we all stop reading.
How to Create a Successful Editorial Calendar
One of the most challenging aspects of any good content marketing driven business is … the content plan. If you don’t think it through, you can easily end up veering off topic, writing randomly, and confusing your audience. An good editorial calendar can go a long way toward avoiding this, and this article goes a long way toward setting one up.
The Dirty Little Secret Of Overnight Success
We are, as a culture, addicted to the myth of The Overnight Success. We all know that it’s a myth, but we persist in our belief. Let this article by Mr. Linkner sink in, and be a comforting reminder that you are not alone in your long struggle to make something great.
How To Optimize Your Twitter Marketing
Ms. Buyer offers an extremely useful article on the basics of getting it together on Twitter. Some of this will be elementary to you, some might be old hat. Either way, it’s a good mini-refreshment course on how to get found on The Little Blue Bird site.
The Upside of Being Ordinary And Obvious
I love this article. By taking the side of the audience first, Mr. Bhargava makes a good case against content that favors the tricky, the clever, and the merely amusing. The ordinary and the obvious — though not necessarily sexy — sell.
Jason Fried on Marketing Through Sharing
In my opinion, best link of the week. Watch this three times. Put it into practice. If you get this, you get content marketing. If you get content marketing, you win.
About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.